Lee
Jeans today makes a big appearance a brand revive, finish with TV
spots, another site and a computerised push as an approach to
reengage clients who may have been floating away.
The
legends of the new "Move
Your Lee" advertisement stage are the Lee Man and the Lee
Woman, who each show up in his and her own particular 30-second TV
spot. The Lee Woman is "incline, mean and canvassed in jean,"
as she fills in as a doctor, rides a cruiser and deals with her
children and spouse. So also, the Lee
Man likes to crash through meeting room dividers and squashes
having a fabulous time as he wears his "opportunity pants."
"We
made this reason, this life in movement," said Kim Yates, who
joined the VF Corp.- claimed mark as VP of promoting from Procter and
Gamble a year ago. "There's
this fun loving nature, a simple nature of our identity that is
dependably been there in the diverting way we approach the buyer and
we needed to bring that back."
She
noticed that Lee's imaginative fit, which incorporates extend and
cooling, winking and warming properties in its pants, permits its
wearers to grasp a more dynamic way of life. Strikingly, this
"can-do" life was at first presented by Lee's organiser,
Henry David Lee, who made the brand 127 years back.
"From
a development viewpoint, we're still in a state of harmony with our organiser, however from a correspondence angle, we weren't,"
said Ms. Yates, who noticed that most
purchasers just recall promotions including the doll Buddy Lee,
which initially circulated more than 15 years back. VF Corp. bought
Lee in 1969.
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